The Denver Broncos last week announced that individual tickets for games during the 2015 season will go on sale Wednesday, July 8 at 11 a.m. MDT, implementing a tiered pricing structure for the first time.
The Broncos have 349 consecutive games sold out, a record dating back to 1970. A limited number of tickets, mostly single seats, will be available for all preseason and regular season games in 2015.
Single-game sales are nothing new for the Broncos. What is new, however, is the implementation of tiered pricing into single-game ticket sales.
The Broncos will institute varied game pricing in 2015 and games will be grouped into three price levels: Preseason, Premium and Marquee. Single-game prices will range from $25 to $435.
The San Francisco and Arizona preseason games fall, logically, fall under the Preseason tier.
Regular season games against Minnesota, Oakland, Kansas City and San Diego are considered Premium games.
Baltimore, Green Bay, Cincinnati and New England will be charged at Marquee prices.
The team did not disclose the range of prices within each tier.
In addition to full price tickets, there are 2,000 half-price tickets that will also be available on July 8, also through Ticketmaster by phone or online.
There will be a limited of four half-price tickets per household and no multiple-game purchases are allowed. Ticket purchasers may acquire seats via the Ticketmaster charge-by-phone system or through ticketmaster.com, which the Broncos recommend for best results.
Ticket-buying fans in Colorado may remember when the Colorado Rockies previously tried similar systems, for which they were widely criticized. The Rockies implemented tiered pricing for what the team considered marquee games like the Cubs, Red Sox, and Yankees. The Rockies separately required fans to purchase multi-game packages in order to secure tickets for those high-demand matchups, including, say, the Astros or Padres, in a package in order to see the Red Sox.
The variable pricing structure may be new to Broncos fans, but it’s nothing new for the NFL.
“Although our single-game ticket inventory is extremely limited,” Broncos Senior Vice President of Business Development Mac Freeman said in a press release, “we are introducing a variable pricing format like many NFL teams to maximize the options and value for our fans.”
The average price for all Broncos tickets in 2014 was $89.91.