The NFL launched the “My Cause, My Cleats” initiative in 2016 as a way for players to show their dedication to a cause on the field with customized cleats.
The Denver Broncos participated in the initiative once again this season, with more than 50 players joining the movement.
Players will be able to wear their custom cleats during this Sunday’s game versus the Houston Texans.
Like Christmas morning. 🎁#MyCauseMyCleats Unboxing Day 📸's » https://t.co/7deXWnKGJL pic.twitter.com/ExlaRvoaTB
— Denver Broncos (@Broncos) December 3, 2019
54 players participated this season, the most for the team since the initiative started in 2016, per Broncos PR.
“You can see that more than 50 players participated this year,” Broncos Senior Manager of Community Development Liz Mannis said. “It has really become something that the players look forward to. For some guys its personal causes for family members that have gone through things. We have players representing things they are passionate about whether it be youth, health and wellness, fitness, inclusion and all sorts of things. Even the rookies now know when they show up that this is something that they can be a part of.”
Following Sunday’s game, the cleats will be auctioned off, and 100% of the proceeds will go to the cause represented on the player’s cleats.
Let’s take a look at what the Broncos’ players will be rocking on Sunday.
Hometown kid Dalton Risner is representing his RisnerUP foundation.
SO excited to represent the @RisnerupF @KyMel_Inc @sokansas and @Wiggins_50 with MY cleats MY cause! 🙌🏻 pic.twitter.com/jp35eixZIk
— Dalton Risner (@Dalton_Risner66) December 3, 2019
Casey Kreiter is supporting Kids on Course.
So who’s excited to see a little @ZachJohnsonPGA on the football field?! Excited to showcase @KidsonCourseCR for this years #MyCauseMyCleats pic.twitter.com/KIQEYuWBqw
— Casey Kreiter (@caseykreiter) December 3, 2019
Davontae Harris is dedicating his cleats to his younger brother by supporting The Wichita Kids Foundation.
#MyCauseMyCleats Representing The Wichita Kid Foundation and my younger brother Phillip Harris who passed away from a drowning summer of 2016❤️ #Wichitakid pic.twitter.com/Wkr8hTvcmy
— Davontae Harris (@wichkid) December 3, 2019
Safety Justin Simmons is teaming up with Fuel Up To Play 60, an organization he is a brand ambassador for.
"My cause is @FUTP60. Obviously, [I’m] an ambassador for them and the importance of health, wellness and physical activity — everything that you’re trying to present to the younger generation on why it’s so important to stay active.” – @jsimms1119#MyCauseMyCleats | #UnboxingDay pic.twitter.com/G4ZKkmwAAk
— BroncosOffField (@BroncosOffField) December 3, 2019
Overall, members of the Broncos organization love the “My Cause, My Cleats” initiative due to the creative and inspiring way it raises awareness for several great causes, and what better time than now, during the holidays.
"It's like Christmas!"
TMW you see your #MyCauseMyCleats for the first time! 🤩 pic.twitter.com/AjSKzxyCE5
— Denver Broncos (@Broncos) December 3, 2019